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A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments
Yorkston, Eric; Menon, Geeta - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 43-51
Persistent link: https://www.econbiz.de/10006646323
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Using transformational appeals to enhance the retail experience
Naylor, Gillian; Kleiser, Susan Bardi; Baker, Julie; … - In: Journal of retailing 84 (2008) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10008054883
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The Role of Accent Standardness in Message Preference and Recall
Morales, Andrea; Scott, Maura; Yorkston, Eric - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10009844410
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The Role of Accent Standardness in Message Preference and Recall
Morales, Andrea; Scott, Maura; Yorkston, Eric - In: International journal of advertising : the quarterly … 41 (2012) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10009976494
Cover Image
Using transformational appeals to enhance the retail experience
Naylor, Gillian; Kleiser, Susan Bardi; Baker, Julie; … - In: Journal of retailing 84 (2008) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10008890826