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Recommendation or Evaluation? Task Sensitivity in Information Source Selection
Gershoff, Andrew D.; Broniarczyk, Susan M.; West, … - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 418-438
Persistent link: https://www.econbiz.de/10006656187
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Altering Experienced Utility: The Impact of Story Writing and Self-Referencing on Preferences
West, Patricia M.; Huber, Joel; Min, Kyeong Sam - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 623-630
Persistent link: https://www.econbiz.de/10006645057
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F: COMPUTING AND INFORMATION SYSTEMS - A comparative analysis of neural networks and statistical methods for predicting consumer choice
West, Patricia M.; Brockett, Patrick L.; Golden, Linda L. - In: Operations research, Management science : OR MS ; the … 38 (1998) 5, pp. 569-572
Persistent link: https://www.econbiz.de/10006521115
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A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice
West, Patricia M.; Brockett, Patrick L.; Golden, Linda L. - In: Marketing science : the marketing journal of the … 16 (1997) 4, pp. 370
Persistent link: https://www.econbiz.de/10006921485
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Consumption Vocabulary and Preference Formation
West, Patricia M.; Brown, Christina L.; Hoch, Stephen J. - In: Journal of consumer research : JCR ; an … 23 (1996) 2, pp. 120-135
Persistent link: https://www.econbiz.de/10006678560
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Predicting Preferences: An Examination of Agent Learning
West, Patricia M. - In: Journal of consumer research : JCR ; an … 23 (1996) 1, pp. 68-80
Persistent link: https://www.econbiz.de/10006679258
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Choose, Choose, Choose, Choose, Choose, Choose, Choose: Emerging and Prospective Research on the Deleterious Effects of Living in Consumer Hyperchoice
Mick, David Glen; Broniarczyk, Susan M.; Haidt, Jonathan - In: Journal of business ethics : JOBE 52 (2004) 2, pp. 207
Persistent link: https://www.econbiz.de/10006881103
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Perceptions of assortment variety: The effects of congruency between consumers#8217 internal and retailers#8217 external organization
Morales, Andrea; Kahn, Barbara E.; Mcalister, Leigh; … - In: Journal of retailing 81 (2005) 2, pp. 159
Persistent link: https://www.econbiz.de/10006607074
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The Importance of the Brand in Brand Extension
Broniarczyk, Susan M.; Alba, Joseph W. - In: Journal of marketing research : JMR 31 (1994) 2, pp. 214-228
Persistent link: https://www.econbiz.de/10006687054
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The Reciprocal Effects of Brand Equity and Trivial Attributes
Broniarczyk, Susan M.; Gershoff, Andrew D. - In: Journal of marketing research : JMR 40 (2003) 2, pp. 161-175
Persistent link: https://www.econbiz.de/10006650432