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Rajiv, Surendra
16
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14
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8
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5
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4
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4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Decision support systems : DSS ; the international journal
4
Journal of marketing research : JMR
3
Journal of retailing
2
Operations research, Management science : OR MS ; the international literature digest
2
Information systems research : ISR ; an information systems journal of the Institute for Operations Research and the Management Sciences
1
International journal of electronic business
1
Journal of economic theory
1
Journal of electronic commerce research : JECR
1
Management information systems : mis quarterly
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Production and operations management : an international journal of the Production and Operations Management Society
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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OLC EcoSci
ECONIS (ZBW)
34
RePEc
17
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Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through - To pass through or not to pass through -- That's the question!
Kumar, Nanda
;
Rajiv, Surendra
;
Jeuland, Abel
- In:
Marketing science : the marketing journal of the …
20
(
2001
)
4
,
pp. 382-404
Persistent link: https://www.econbiz.de/10006898244
Saved in:
2
A comment on: "Revisiting dynamic duopoly with consumer switching costs"
Anderson, Eric T.
;
Kumar, Nanda
;
Rajiv, Surendra
- In:
Journal of economic theory
116
(
2004
)
1
,
pp. 177-186
Persistent link: https://www.econbiz.de/10007650149
Saved in:
3
Managing Channel Profits
Jeuland, Abel
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10007918715
Saved in:
4
Price Uncertainty and Consumer Search: A Structural Model of Consideration Set Formation - Search is a costly choice!
Mehta, Nitin
;
Rajiv, Surendra
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
1
,
pp. 58-84
Persistent link: https://www.econbiz.de/10006889615
Saved in:
5
Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Asymmetric Store Positioning and Promotional Advertising Strategies: Theory and Evidence - More frequently advertised sales or deeper discounts? It is all about a store's positioning!
Hauser, John R.
;
Carr, Scott
;
Kahn, Barbara
;
Hess, James
; …
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
1
,
pp. 74-96
Persistent link: https://www.econbiz.de/10006895950
Saved in:
6
New Products, Upgrades, and New Releases: A Rationale for Sequential Product Introduction
Padmanabhan, V.
;
Rajiv, Surendra
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
35
(
1998
)
4
,
pp. 456-472
Persistent link: https://www.econbiz.de/10006670181
Saved in:
7
F: INFORMATION COMMERCE & TECHNOLOGY - Success in high-technology markets: Is marketing capability critical? Fz:140
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
- In:
Operations research, Management science : OR MS ; the …
40
(
2000
)
6
,
pp. 701-702
Persistent link: https://www.econbiz.de/10006514389
Saved in:
8
F: COMPUTING AND INFORMATION SYSTEMS - Information technology impact on process output and quality
Mukhopadhyay, Tridas
;
Srinivasan, Kannan
;
Rajiv, Surendra
- In:
Operations research, Management science : OR MS ; the …
38
(
1998
)
4
,
pp. 439-442
Persistent link: https://www.econbiz.de/10006521948
Saved in:
9
Success in High-Technology Markets: Is Marketing Capability Critical? - This paper develops and tests a conceptual framework, using the resource-based view (RBV) of the firm, to explain interfirm differences in profitability in high-technology markets in terms of differences in their functional capabilities
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
- In:
Marketing science : the marketing journal of the …
18
(
1999
)
4
,
pp. 547-568
Persistent link: https://www.econbiz.de/10006910694
Saved in:
10
Response to Competitive Entry: A Rationale for Delayed Defensive Reaction - If the incumbent firm reacts aggressively to entry, consumers may wonder if the entrant's product quality is good
Kalra, Ajay
;
Rajiv, Surendra
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
17
(
1998
)
4
,
pp. 380-405
Persistent link: https://www.econbiz.de/10006916231
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