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Brand community in search of theory : an endless spiral of ambiguity
Gabbott, Mark; Jevons, Colin - In: Marketing theory 9 (2009) 1, pp. 119-122
Persistent link: https://www.econbiz.de/10009870702
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SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Consumer Involvement in Services: A Replication and Extension
Gabbott, Mark; Hogg, Gillian - In: Journal of business research : JBR 46 (1999) 2, pp. 159-166
Persistent link: https://www.econbiz.de/10006730569
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SPECIAL ISSUE: UK SERVICES MARKETING SCHOLARSHIP - Introduction: Special Issue on UK Services Marketing Scholarship
Gabbott, Mark; Hogg, Gillian - In: Journal of business research : JBR 46 (1999) 2, pp. 107-108
Persistent link: https://www.econbiz.de/10006730574
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An empirical investigation of the impact of non-verbal communication on service evaluation
Gabbott, Mark; Hogg, Gillian - In: European journal of marketing : EJM 34 (2000) 3-4, pp. 384-398
Persistent link: https://www.econbiz.de/10006094569
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The elderly consumer and non-food purchase behaviour
Burt, Steve; Gabbott, Mark - In: European journal of marketing : EJM 29 (1995) 2, pp. 43-57
Persistent link: https://www.econbiz.de/10006103033
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Undertaking a literature review in marketing
Gabbott, Mark - In: The marketing review 4 (2004) 4, pp. 411-429
Persistent link: https://www.econbiz.de/10006018614
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Contemporary Services Marketing Management
Gabbott, Mark; Hogg, Gillian; Akehurst, Gary - In: The service industries journal 18 (1998) 1, pp. 161
Persistent link: https://www.econbiz.de/10007360926
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The glory of stories: Using critical incidents to understand service evaluation in the primary healthcare context
Gabbott, Mark; Hogg, Gillian - In: Journal of marketing management : MM 12 (1996) 6, pp. 493-504
Persistent link: https://www.econbiz.de/10007004187
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Purchasing public relations: The case of the public relations industry in Scotland
Gabbott, Mark; Hogg, Gillian - In: Journal of marketing management : MM 12 (1996) 5, pp. 437-454
Persistent link: https://www.econbiz.de/10007005020
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Marketing Information Systems in Universities
Gabbott, Mark; Sutherland, Ewan - In: Marketing intelligence & planning 11 (1993) 7, pp. 19-28
Persistent link: https://www.econbiz.de/10007015410