Trust, Brand Equity and Brand Reality in Internet Business Relationships: An Interdisciplinary Approach
| Year of publication: |
2000
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|---|---|
| Authors: | Jevons, Colin ; Gabbott, Mark |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 16.2000, 6, p. 619-634
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