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Managing commitments and flexibility by real options
Rese, Mario; Roemer, Ellen - In: Industrial marketing management : the international … 33 (2004) 6, pp. 501-512
Persistent link: https://www.econbiz.de/10006244195
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Managing asymmetric resource dependence and environmental risk in relationships by real options
Roemer, Ellen - In: Management revue : the international review of … 15 (2004) 1, pp. 89-106
Persistent link: https://www.econbiz.de/10006019785
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Customer-Care-Center-Qualität : Messung und Nutzung
Aa, Zanna van der; Bloemer, José; Henseler, Jörg; … - In: Marketing Review St. Gallen : die neue … 30 (2013) 3, pp. 16-24
Persistent link: https://www.econbiz.de/10010145963
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Real options, resources and transaction costs : advancing the strategic theory of the firm
Foss, Nicolai J.; Roemer, Ellen - In: International journal of strategic change management : IJSCM 2 (2010) 1, pp. 73-92
Persistent link: https://www.econbiz.de/10009878839
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The Impact of Dependence on the Assessment of Customer Lifetime Value in Buyer-Seller Relationships
Roemer, Ellen - In: Journal of marketing management : MM 22 (2006) 1, pp. 89-110
Persistent link: https://www.econbiz.de/10006955355