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Corporate Ethics: An Exploration of Contemporary Greece
Kavali, Stella; Tzokas, Nikolaos; Saren, Michael - In: Journal of business ethics : JOBE 30 (2001) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10006903956
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Aligning Sales Management and Relationship Marketing in the Services Sector
Tzokas, Nikolaos; Saren, Michael; Kyziridis, Panayiotis - In: The service industries journal 21 (2001) 1, pp. 195-210
Persistent link: https://www.econbiz.de/10006279312
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Generating Marketing Resources by Means of R&D Activities in High Technology Firms
Tzokas, Nikolaos; Saren, Michael; Brownlie, Douglas - In: Industrial marketing management : the international … 26 (1997) 4, pp. 331-340
Persistent link: https://www.econbiz.de/10006314839
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Industrial Export Pricing Practices in the United Kingdom
Tzokas, Nikolaos; Hart, Susan; Argouslidis, Paraskevas; … - In: Industrial marketing management : the international … 29 (2000) 3, pp. 191-204
Persistent link: https://www.econbiz.de/10006289510
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Antecedents and Consequences of Relationship Marketing: Insights from Business Service Salespeople - Relationship marketing is regarded by salespeople as a two-way street and requires engaged relationship building activities from both buyers and sellers
Sharma, Arun; Tzokas, Nikolaos; Saren, Michael; … - In: Industrial marketing management : the international … 28 (1999) 6, pp. 601-612
Persistent link: https://www.econbiz.de/10006295291
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Strategic pricing in export markets: empirical evidence from the UK
Tzokas, Nikolaos; Hart, Susan; Argouslidis, Paris; … - In: International business review : the official journal of … 9 (2000) 1, pp. 95-118
Persistent link: https://www.econbiz.de/10005962079
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Relationship marketing: What if. ?
Veloutsou, Cleopatra; Saren, Michael; Tzokas, Nikolaos - In: European journal of marketing : EJM 36 (2002) 4, pp. 433-449
Persistent link: https://www.econbiz.de/10006087995
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Number 10 - The impact of IT on marketing: An evaluation
Brady, Mairead; Saren, Michael; Tzokas, Nikolaos - In: Management decision : MD 37 (1999) 9-10, pp. 758-766
Persistent link: https://www.econbiz.de/10006572129
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Integrating Information Technology into Marketing Practice -- The IT Reality of Contemporary Marketing Practice
Brady, Mairead; Saren, Michael; Tzokas, Nikolaos - In: Journal of marketing management : MM 18 (2002) 5-6, pp. 555-578
Persistent link: https://www.econbiz.de/10006973498
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The Nature of the Product in Market Relationships: A Pluri-Signified Product Concept
Saren, Michael; Tzokas, Nikolaos - In: Journal of marketing management : MM 14 (1998) 5, pp. 445-464
Persistent link: https://www.econbiz.de/10006992542