How Critical is Employee Orientation for Customer Relationship Management? Insights from a Case Study
| Year of publication: |
2008
|
|---|---|
| Authors: | Plakoyiannaki, Emmanuella ; Tzokas, Nikolaos ; Dimitratos, Pavlos ; Saren, Michael |
| Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 2424976. - Vol. 45.2008, 2, p. 268-293
|