How critical is employee orientation for customer relationship management? : insights from a case study
Emmanuella Plakoyiannaki, Nikolaos Tzokas, Pavlos Dimitratos and Michael Saren
| Year of publication: |
2008
|
|---|---|
| Authors: | Plakoyiannaki, Emmanuella ; Tzokas, Nikolaos ; Dimitratos, Pavlos ; Saren, Michael |
| Published in: |
Journal of management studies : JMS. - Oxford : Blackwell, ISSN 0022-2380, ZDB-ID 242497-6. - Vol. 45.2008, 2, p. 268-293
|
| Subject: | Beziehungsmarketing | Relationship marketing | Arbeitskräfte | Workforce | Kfz-Gewerbe | Automotive services industry | Großbritannien | United Kingdom |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003696328