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Bearden, William O.
41
Hardesty, David M.
19
Carlson, Jay P.
6
Rose, Randall L.
6
Haws, Kelly L.
5
Suter, Tracy A.
5
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4
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3
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Journal of business research : JBR
14
Journal of retailing
8
Journal of the Academy of Marketing Science
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of business ethics : JOBE
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of marketing
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Land economics : a quarterly journal of planning, housing & public utilities
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Management science : journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
ECONIS (ZBW)
83
RePEc
24
USB Cologne (EcoSocSci)
9
Other ZBW resources
9
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Using invoice price information to frame advertised offers
Bearden, William O.
;
Carlson, Jay P.
;
Hardesty, David M.
- In:
Journal of business research : JBR
56
(
2003
)
5
,
pp. 355-366
Persistent link: https://www.econbiz.de/10006721158
Saved in:
2
Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.
;
Bearden, William O.
;
Carlson, Jay P.
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 199-210
Persistent link: https://www.econbiz.de/10007720190
Saved in:
3
Influences on what consumers know and what they think they know regarding marketer pricing tactics
Carlson, Jay P.
;
Bearden, William O.
;
Hardesty, David M.
- In:
Psychology & marketing
24
(
2007
)
2
,
pp. 117-142
Persistent link: https://www.econbiz.de/10007590176
Saved in:
4
Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism Toward Advertising
Hardesty, David M.
;
Carlson, Jay P.
;
Bearden, William O.
- In:
Journal of advertising : official publication of the …
31
(
2002
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10008118830
Saved in:
5
Consumer evaluations of different promotion types and price presentations: the moderating role of promotional benefit level
Hardesty, David M.
;
Bearden, William O.
- In:
Journal of retailing
79
(
2003
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10006613543
Saved in:
6
The use of expert judges in scale development - Implications for improving face validity of measures of unobservable constructs
Hardesty, David M.
;
Bearden, William O.
- In:
Journal of business research : JBR
57
(
2004
)
2
,
pp. 98-107
Persistent link: https://www.econbiz.de/10006719102
Saved in:
7
Consumer Self-Confidence: Refinements in Conceptualization and Measurement
Bearden, William O.
;
Hardesty, David M.
;
Rose, Randall L.
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
1
,
pp. 121-134
Persistent link: https://www.econbiz.de/10006658646
Saved in:
8
Enhancing perceptions of price–value associated with price-matching guarantees
Hardesty, David M.
;
Bearden, William O.
;
Haws, Kelly L.
; …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1096-1102
Persistent link: https://www.econbiz.de/10009979171
Saved in:
9
Consumer Behavior and Retailing
Hardesty, David M.
;
Bearden, William O.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 239-245
Persistent link: https://www.econbiz.de/10008896516
Saved in:
10
Consumer Behavior and Retailing
Hardesty, David M.
;
Bearden, William O.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 239-244
Persistent link: https://www.econbiz.de/10008306744
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