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Researching political markets: Market-oriented or populistic?
Baines, Paul R.; Worcester, Robert M. - In: International journal of market research : JMRS ; the … 42 (2000) 3, pp. 339-356
Persistent link: https://www.econbiz.de/10006697753
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London calling - Soon the capital will go to the polls to decide what kind of democracy they want for their city. And, the author says those voting will represent a more diverse population than the city has ever had before
Worcester, Robert M. - In: Public finance : the business monthly of the public sector (1998), pp. 21-22
Persistent link: https://www.econbiz.de/10005902727
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Market Segmentation and Product Differentiation in Political Campaigns: A Technical Feature Perspective
Baines, Paul R.; Worcester, Robert M.; Jarrett, David; … - In: Journal of marketing management : MM 19 (2003) 1-2, pp. 225-250
Persistent link: https://www.econbiz.de/10006969528
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Development Theory - OPENING THE MEXICAN POLITICAL SYSTEM: PUBLIC OPINION AND THE ELECTIONS OF 1994 AND 1997
Lipset, Seymour Martin; Worcester, Robert M.; Turner, … - In: Studies in comparative international development 33 (1998) 3, pp. 70-89
Persistent link: https://www.econbiz.de/10007690254
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Product Attribute-Based Voter Segmentation and Resource Advantage Theory
Baines, Paul R.; Worcester, Robert M.; Jarrett, David; … - In: Journal of marketing management : MM 21 (2005) 9-10, pp. 1079-1116
Persistent link: https://www.econbiz.de/10006956505