Narrow search
Showing 1 - 4 of 4
Cover Image
Effects of Temporal Distance and Memory on Consumer Judgments
Kim, Yeung-Jo; Park, Jongwon; Wyer Jr, Robert S. - In: Journal of consumer research : JCR ; an … 36 (2009) 4, pp. 634-645
Persistent link: https://www.econbiz.de/10008336338
Cover Image
Disposition Effects and Underlying Mechanisms in E-Trading of Stocks
Lee, Hyun-Jung; Park, Jongwon; Lee, Jin-Yong; Wyer, … - In: Journal of marketing research : JMR 45 (2008) 3, pp. 362-378
Persistent link: https://www.econbiz.de/10008052520
Cover Image
Brand Synergy Effects in Multiple Brand Extensions
Shine, Byung Chul; Park, Jongwon; Wyer, Robert S. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 663-670
Persistent link: https://www.econbiz.de/10007860734
Cover Image
The economic impact of engineering research centers: preliminary results of a pilot study
Roessner, David; Manrique, Lynne; Park, Jongwon - In: The journal of technology transfer 35 (2010) 5, pp. 475-494
Persistent link: https://www.econbiz.de/10008453376