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The Role and Determinants of Concession Sales in Movie Theaters : Evidence from the Spanish Exhibition Industry
Gil, Ricard; Hartmann, Wesley R. - In: Review of industrial organization : RIO 30 (2007) 4, pp. 325-347
Persistent link: https://www.econbiz.de/10007903520
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Empirical Analysis of Metering Price Discrimination: Evidence from Concession Sales at Movie Theaters
Gil, Ricard; Hartmann, Wesley R. - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1046-1062
Persistent link: https://www.econbiz.de/10008326779
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Advertising Effects in Presidential Elections
Gordon, Brett R.; Hartmann, Wesley R. - In: Marketing science : the marketing journal of the … 32 (2013) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10010071031
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Airing Your Dirty Laundry: Vertical Integration, Reputational Capital, and Social Networks
Gil, Ricard; Hartmann, Wesley R. - In: The journal of law, economics, & organization 27 (2011) 2, pp. 219-219
Persistent link: https://www.econbiz.de/10009165131
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Demand Estimation with Social Interactions and the Implications for Targeted Marketing
Hartmann, Wesley R. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 585-602
Persistent link: https://www.econbiz.de/10008446081
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Investigating Consumer Purchase Behavior in Related Technology Product Categories
Hartmann, Wesley R.; Nair, Harikesh S. - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 291-315
Persistent link: https://www.econbiz.de/10008399202