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Assessing the implications on performance when aligning customer lifetime value calculations with religious faith groups and afterlifetime values : a Socratic elenchus approach
Wilson, Jonathan A. J.; Hollensen, Svend - In: International journal of business performance management 14 (2013) 1, pp. 67-94
Persistent link: https://www.econbiz.de/10010096239
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Saipa Group, Iran - using strategic brand extensions to build relationships
Wilson, Jonathan A. J.; Hollensen, Svend - In: Journal of Islamic marketing : JIMA 1 (2010) 2, pp. 177-188
Persistent link: https://www.econbiz.de/10009956382
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Editorial: Bringing the full spectrum and spirit of Muslim culture into scholarship
Wilson, Jonathan A. J. - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 4-6
Persistent link: https://www.econbiz.de/10010147920
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Editorial: The trouble with religiosity constructs
Wilson, Jonathan A. J. - In: Journal of Islamic marketing : JIMA 4 (2013) 2, pp. 132-133
Persistent link: https://www.econbiz.de/10010160640
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Charting the rise of the halal market : tales from the field and looking forward
Wilson, Jonathan A. J. - In: Journal of Islamic marketing : JIMA 3 (2012) 3, pp. 288-294
Persistent link: https://www.econbiz.de/10010048981
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The new wave of transformational Islamic marketing : refelctions and definitions
Wilson, Jonathan A. J. - In: Journal of Islamic marketing : JIMA 3 (2012) 1, pp. 5-11
Persistent link: https://www.econbiz.de/10010008754
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Crescent marketing, Muslim geographies and brand Islam : reflections from the JIMA Senior Advisory Board
Wilson, Jonathan A. J.; Belk, Russell W.; Bamossy, Gary J. - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 22-50
Persistent link: https://www.econbiz.de/10010147918
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Islamic marketing : a challenger to the classical marketing canon?
Wilson, Jonathan A. J.; Grant, John - In: Journal of Islamic marketing : JIMA 4 (2013) 1, pp. 7-21
Persistent link: https://www.econbiz.de/10010147919
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From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.; Liu, Jonathan - In: International journal of sport management and marketing … 11 (2012) 1/2, pp. 125-142
Persistent link: https://www.econbiz.de/10010003809
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Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.; Liu, Jonathan - In: International journal of sport management and marketing … 11 (2012) 3/4, pp. 172-192
Persistent link: https://www.econbiz.de/10010003820