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Cooper, Rachel
19
Bruce, Margaret
3
Olson, Eric M.
2
Ahn, KangMo
1
Ahn, SoHyun
1
Aouad, Ghassan
1
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1
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Design management review
5
International journal of technology management : IJTM
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
R & D management
2
Business horizons
1
Design management journal
1
Gestion 2000
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Logistics information management
1
Long range planning : LRP ; international journal of strategic management
1
Machinery and production engineering
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
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OLC EcoSci
ECONIS (ZBW)
18
RePEc
8
BASE
4
USB Cologne (EcoSocSci)
4
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SUPPORT - Breaking from Tradition: Market Research, Consumer Needs, and Design Futures - Market research is an integral part of new product development. Quantitative information helps the designer understand the market's size and segmentation. Qualitative information gives dues to consumer wants and needs. But there is a third area to be studied, and it centers around what consumers will want in ...
Cooper, Rachel
;
Evans, Martyn
- In:
Design management review
17
(
2006
)
1
,
pp. 68-74
Persistent link: https://www.econbiz.de/10007144960
Saved in:
2
Supplier Focus
Kim, JiYeun
;
Kwon, JungHyun
;
Ahn, SoHyun
;
Lee, SangIl
; …
- In:
Machinery and production engineering
168
(
2010
)
4174
,
pp. 40-42
Persistent link: https://www.econbiz.de/10008397641
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3
Internet: financial promotions fall short of standards
Cooper, Rachel
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
4
,
pp. 395-396
Persistent link: https://www.econbiz.de/10009869251
Saved in:
4
Television: modernised TV directive
Cooper, Rachel
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
4
,
pp. 394-395
Persistent link: https://www.econbiz.de/10009869252
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5
Managing requirements capture within a global telecommunications company
Bruce, Margaret
;
Cooper, Rachel
;
Morris, Barny
; …
- In:
R & D management
29
(
1999
)
2
,
pp. 107-120
Persistent link: https://www.econbiz.de/10006627400
Saved in:
6
Book review - Creative product design: A practical guide to requirements capture management
Bruce, Margaret
;
Cooper, Rachel
;
Chisnall, Peter M.
- In:
International journal of market research : JMRS ; the …
46
(
2004
)
3
,
pp. 384-385
Persistent link: https://www.econbiz.de/10006693205
Saved in:
7
Product juggernauts: How companies mobilize to generate a stream of market winners
Deschamps, Jean-Philippe
;
Nayak, P.R.
;
Cooper, Rachel
- In:
R & D management
26
(
1996
)
4
,
pp. 391
Persistent link: https://www.econbiz.de/10006632997
Saved in:
8
Characterizing the Role of Design in New Product Development: An Empirically Derived Taxonomy
Perks, Helen
;
Cooper, Rachel
;
Jones, Cassie
- In:
The journal of product innovation management : an …
22
(
2005
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10006229877
Saved in:
9
Design Strategy and Competitive Advantage
Olson, Eric M.
;
Cooper, Rachel
;
Slater, Stanley F.
- In:
Business horizons
41
(
1998
)
2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10006200511
Saved in:
10
Design as a Strategic Resource for Management
Cooper, Rachel
;
Press, Mike
- In:
Gestion 2000
13
(
1997
)
5
,
pp. 91-108
Persistent link: https://www.econbiz.de/10006672308
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