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Enriching Scanner Panel Models with Choice Experiments - Joint use of scanner panel and experimental choice data.
Swait, Joffre; Andrews, Rick L. - In: Marketing science : the marketing journal of the … 22 (2003) 4, pp. 442-460
Persistent link: https://www.econbiz.de/10006884376
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A Comparison of Segment Retention Criteria for Finite Mixture Logit Models
Andrews, Rick L.; Currim, Imran S. - In: Journal of marketing research : JMR 40 (2003) 2, pp. 235-243
Persistent link: https://www.econbiz.de/10006650427
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An Empirical Comparison of Logit Choice Models with Discrete Versus Continuous Representations of Heterogeneity
Andrews, Rick L.; Ainslie, Andrew; Currim, Imran S. - In: Journal of marketing research : JMR 39 (2002) 4, pp. 479-487
Persistent link: https://www.econbiz.de/10006652714
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Hierarchical Bayes Versus Finite Mixture Conjoint Analysis Models: A Comparison of Fit, Prediction, and Partworth Recovery
Andrews, Rick L.; Ansari, Asim; Currim, Imran S. - In: Journal of marketing research : JMR 39 (2002) 1, pp. 87-98
Persistent link: https://www.econbiz.de/10006655464
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Parameter Bias from Unobserved Effects in the Multinomial Logit Model of Consumer Choice
Abramson, Charles; Andrews, Rick L.; Currim, Imran S.; … - In: Journal of marketing research : JMR 37 (2000) 4, pp. 410-426
Persistent link: https://www.econbiz.de/10006660807
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Feature-based elimination: Model and empirical comparison
Andrews, Rick L.; Manrai, Ajay K. - In: European journal of operational research : EJOR 111 (1998) 2, pp. 248-267
Persistent link: https://www.econbiz.de/10006669396
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Two-stage discrete choice models for scanner panel data: An assessment of process and assumptions
Manrai, Ajay K.; Andrews, Rick L. - In: European journal of operational research : EJOR 111 (1998) 2, pp. 193-215
Persistent link: https://www.econbiz.de/10006669399
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Dynamics of Aggregate Response Sensitivities to Marketing Mix Variables
Andrews, Rick L.; Franke, George R. - In: Journal of business research : JBR 36 (1996) 2, pp. 145-156
Persistent link: https://www.econbiz.de/10006737564
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MDS Maps for Product Attributes and Market Response: An Application to Scanner Panel Data Conjoint analysis, segmentation analysis, and MDS, all in one parsimonious package
Andrews, Rick L.; Manrai, Ajay K. - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 584-604
Persistent link: https://www.econbiz.de/10006910692
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Consumer heterogeneity in the longer-term effects of price promotions
Lim, Jooseop; Currim, Imran S.; Andrews, Rick L. - In: International journal of research in marketing : IJRM ; … 22 (2005) 4, pp. 441-458
Persistent link: https://www.econbiz.de/10006159351