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Modeling selectivity in households' purchase quantity outcomes : a count data approach
Zhang, Qin; Seetharaman, P. B.; Narasimhan, Chakravarthi - In: Review of marketing science 3 (2005) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10009932580
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Developing optimal store-level pricing strategies for an automotive aftermarket retailer ; Report No. 06-105
Mantrala, Murali K.; Seetharaman, P. B.; Kaul, Rajeeve; … - In: MSI reports : working paper series (2006) 1, pp. 117-136
Persistent link: https://www.econbiz.de/10009893453
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Bounded Rationality in Pricing Under State-Dependent Demand: Do Firms Look Ahead, and if So, How Far?
Che, Hai; Sudhir, K.; Seetharaman, P.B. - In: Journal of marketing research : JMR 44 (2007) 3, pp. 434-449
Persistent link: https://www.econbiz.de/10007751281
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Price Competition in Markets with Consumer Variety Seeking
Seetharaman, P.B.; Che, Hai - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 516-525
Persistent link: https://www.econbiz.de/10008263142
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"Speed of Replacement": Modeling Brand Loyalty Using Last-Move Data
Che, Hai; Seetharaman, P.B.(Seethu) - In: Journal of marketing research : JMR 46 (2009) 4, pp. 494-505
Persistent link: https://www.econbiz.de/10008274869
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Investigating Effects of Out-of-Stock on Consumer Stockkeeping Unit Choice
Che, Hai; Chen, Xinlei; Chen, Yuxin - In: Journal of marketing research : JMR 49 (2012) 4, pp. 502-514
Persistent link: https://www.econbiz.de/10009997971
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Role of Reference Price on Price and Quantity: Insights from Business-to-Business Markets
Bruno, Hernan A; Che, Hai; Dutta, Shantanu - In: Journal of marketing research : JMR 49 (2012) 5, pp. 640-655
Persistent link: https://www.econbiz.de/10010031971