Developing optimal store-level pricing strategies for an automotive aftermarket retailer ; Report No. 06-105
by Murali K. Mantrala, P. B. Seetharaman, Rajeeve Kaul, Srinath Gopalakrishna and Antonie Stam
Year of publication: |
2006
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Authors: | Mantrala, Murali K. ; Seetharaman, P. B. ; Kaul, Rajeeve ; Gopalakrishna, Srinath ; Stam, Antonie |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2006, 1, p. 117-136
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