Developing optimal store-level pricing strategies for an automotive aftermarket retailer ; Report No. 06-105
by Murali K. Mantrala, P. B. Seetharaman, Rajeeve Kaul, Srinath Gopalakrishna and Antonie Stam
| Year of publication: |
2006
|
|---|---|
| Authors: | Mantrala, Murali K. ; Seetharaman, P. B. ; Kaul, Rajeeve ; Gopalakrishna, Srinath ; Stam, Antonie |
| Published in: |
MSI reports : working paper series. - Cambridge, Mass. : [Verlag nicht ermittelbar], ISSN 1545-505X, ZDB-ID 2127174-4. - 2006, 1, p. 117-136
|
| Subject: | Preismanagement | Pricing strategy | Kfz-Industrie | Automotive industry | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003340386