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Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates that 2-D judgments are inappropriately based on a single dimension, the choice of which is contextually determined.
Krider, Robert E.; Raghubir, Priya; Krishna, Aradhna - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10006898243
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Special Section - Pizzas: p or Square? Psychophysical Biases in Area Comparisons - A psychophysical model of how consumers make area comparison judgments proposes and demonstrates that 2-D judgments are inappropriately based on a single dimension, the choice of which is contextually determined.
Krider, Robert E.; Raghubir, Priya; Krishna, Aradhna - In: Marketing science : the marketing journal of the … 20 (2001) 4, pp. 405-425
Persistent link: https://www.econbiz.de/10006898289
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A meta-analysis of the impact of price presentation on perceived savings
Krishna, Aradhna; Briesch, Richard; Lehmann, Donald R.; … - In: Journal of retailing 78 (2002) 2, pp. 101-118
Persistent link: https://www.econbiz.de/10006616168
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The manufacturer-retailer-consumer triad: differing perceptions regarding price promotions
Moreau, Page; Krishna, Aradhna; Harlam, Bari - In: Journal of retailing 77 (2001) 4, pp. 547-570
Persistent link: https://www.econbiz.de/10006618395
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The Effect of Deal Knowledge on Consumer Purchase Behavior
Krishna, Aradhna - In: Journal of marketing research : JMR 31 (1994) 1, pp. 76-91
Persistent link: https://www.econbiz.de/10006687067
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The Skeptical Shopper: A Metacognitive Account for the Effects of Default Options on Choice
Brown, Christina L.; Krishna, Aradhna - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 529-539
Persistent link: https://www.econbiz.de/10006645067
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Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
Feinberg, Fred M.; Krishna, Aradhna; Zhang, Z.John - In: Journal of marketing research : JMR 39 (2002) 3, pp. 277-291
Persistent link: https://www.econbiz.de/10006653474
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Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach
Raghubir, Priya; Krishna, Aradhna - In: Journal of marketing research : JMR 36 (1999) 3, pp. 313-326
Persistent link: https://www.econbiz.de/10006665771
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Impact of Bundle Type, Price Framing and Familiarity on Purchase Intention for the Bundle
Harlam, Bari A.; Krishna, Aradhna; Lehmann, Donald R.; … - In: Journal of business research : JBR 33 (1995) 1, pp. 57-66
Persistent link: https://www.econbiz.de/10006742245
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The Impact of Dealing Patterns on Purchase Behavior
Krishna, Aradhna - In: Marketing science : the marketing journal of the … 13 (1994) 4, pp. 351-373
Persistent link: https://www.econbiz.de/10006942079