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Customer Metrics and Their Imp...
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Gupta, Sunil
24
Mela, Carl F.
6
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3
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3
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Journal of marketing research : JMR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Harvard business review : HBR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Harvard-Business-Manager : das Wissen der Besten
2
Operations research, Management science : OR MS ; the international literature digest
2
GfK marketing intelligence review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
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OLC EcoSci
ECONIS (ZBW)
78
RePEc
18
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2
USB Cologne (EcoSocSci)
2
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Customer equity marketing metrics
Lemon, Katherine N.
;
Rust, Rolund
;
Zeithaml, Valarie
; …
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
3
,
pp. 53-56
Persistent link: https://www.econbiz.de/10006021701
Saved in:
2
Pricing Access Services - Pricing access services must consider capacity, customer usage rate, and customer mix.
Essegaier, Skander
;
Gupta, Sunil
;
Zhang, Z.John
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
2
,
pp. 139-159
Persistent link: https://www.econbiz.de/10006894411
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3
Consumer price sensitivity and price thresholds
Han, Sangman
;
Gupta, Sunil
;
Lehmann, Donald R.
- In:
Journal of retailing
77
(
2001
)
4
,
pp. 435-456
Persistent link: https://www.econbiz.de/10006618400
Saved in:
4
Reflections on "Impact of Sales Promotions on When, What, and How Much to Buy"
Gupta, Sunil
- In:
Journal of marketing research : JMR
30
(
1993
)
4
,
pp. 522-524
Persistent link: https://www.econbiz.de/10006690573
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5
Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
Neslin, Scott A.
;
Gupta, Sunil
;
Kamakura, Wagner
;
Lu, …
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 204-211
Persistent link: https://www.econbiz.de/10006640226
Saved in:
6
Valuing Customers
Gupta, Sunil
;
Lehmann, Donald R.
;
Stuart, Jennifer Ames
- In:
Journal of marketing research : JMR
41
(
2004
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10006648041
Saved in:
7
D MODELING AND SYSTEMS ANALYSIS - Pricing access services Df: 140
Essegaier, Skander
;
Gupta, Sunil
;
Zhang, Z.John
- In:
Operations research, Management science : OR MS ; the …
43
(
2003
)
4
,
pp. 421-424
Persistent link: https://www.econbiz.de/10006505908
Saved in:
8
E: DECISIONS, PREDICTIONS, AND STATISTICS - Managing advertising and promotion for long-run profitability Ec:140
Jedidi, Kamel
;
Gupta, Sunil
;
Mela, Carl F.
- In:
Operations research, Management science : OR MS ; the …
39
(
1999
)
5
,
pp. 537-540
Persistent link: https://www.econbiz.de/10006517948
Saved in:
9
The "Shopping Basket": A Model for Multicategory Purchase Incidence Decisions - How do consumers put their 'shopping baskets" together?
Manchanda, Puneet
;
Ansari, Asim
;
Gupta, Sunil
- In:
Marketing science : the marketing journal of the …
18
(
1999
)
2
,
pp. 95-114
Persistent link: https://www.econbiz.de/10006912498
Saved in:
10
Managing Advertising and Promotion for Long-Run Profitability - When setting advertising and promotion strategies,managers should consider the relative tradeoffs between promotion's short- and long-term effects, the relative efficacy of advertising and promotion, and potential competitive responses
Jedidi, Kamel
;
Mela, Carl F.
;
Gupta, Sunil
- In:
Marketing science : the marketing journal of the …
18
(
1999
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10006914062
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