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Allenby, Greg M.
47
Rossi, Peter E.
10
Arora, Neeraj
5
Fennell, Geraldine
5
Gilbride, Timothy J.
5
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4
Jen, Lichung
4
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4
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4
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3
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Journal of marketing research : JMR
10
Marketing research : a magazine of management and applications
5
Journal of the American Statistical Association : JASA
4
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
3
Journal of econometrics
2
Operations research, Management science : OR MS ; the international literature digest
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of the Academy of Marketing Science
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OLC EcoSci
ECONIS (ZBW)
134
RePEc
26
USB Cologne (EcoSocSci)
2
EconStor
1
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1
A Choice Model with Conjunctive, Disjunctive, and Compensatory Screening Rules
Gilbride, Timothy J.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
3
,
pp. 391-406
Persistent link: https://www.econbiz.de/10006880105
Saved in:
2
Estimating Heterogeneous EBA and Economic Screening Rule Choice Models
Gilbride, Timothy J.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
5
,
pp. 494-509
Persistent link: https://www.econbiz.de/10007376824
Saved in:
3
Models for Heterogeneous Variable Selection
Gilbride, Timothy J.
;
Allenby, Greg M.
;
Brazell, Jeff D.
- In:
Journal of marketing research : JMR
43
(
2006
)
3
,
pp. 420-430
Persistent link: https://www.econbiz.de/10007270428
Saved in:
4
Testing Models of Strategic Behavior Characterized by Conditional Likelihoods
Otter, Thomas
;
Gilbride, Timothy J.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 686-702
Persistent link: https://www.econbiz.de/10009252662
Saved in:
5
Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis
Gilbride, Timothy J.
;
Lenk, Peter J.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 995-1011
Persistent link: https://www.econbiz.de/10008145159
Saved in:
6
A Choice Model for Packaged Goods: Dealing with Discrete Quantities and Quantity Discounts - A parsimonious random utility model for brands with multiple package sizes and nonlinear prices.
Allenby, Greg M.
;
Shively, Thomas S.
;
Yang, Sha
; …
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
1
,
pp. 95-108
Persistent link: https://www.econbiz.de/10006882474
Saved in:
7
Bayesian Statistics and Marketing - A critical review of Bayesian methods and application to marketing problems.
Rossi, Peter E.
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
3
,
pp. 304-328
Persistent link: https://www.econbiz.de/10006885938
Saved in:
8
Modeling Consumer Demand for Variety - A translated nonlinear utility function is used to derive an economic model for the simultaneous demand for multiple varieties.
Kim, Jaehwan
;
Allenby, Greg M.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
3
,
pp. 229-250
Persistent link: https://www.econbiz.de/10006893277
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9
Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - Modeling Variation in Brand Preference: The Roles of Objective Environment and Motivating Conditions - Motivating conditions, rather than information about the objective environment, are superior as a guide to user wants and valued product attributes.
Hauser, John R.
;
Carr, Scott
;
Kahn, Barbara
;
Hess, James
; …
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
1
,
pp. 14-31
Persistent link: https://www.econbiz.de/10006895953
Saved in:
10
Applications and Case Studies - Overcoming Scale Usage Heterogeneity: A Bayesian Hierarchical Approach
Rossi, Peter E.
;
Gilula, Zvj
;
Allenby, Greg M.
- In:
Journal of the American Statistical Association : JASA
96
(
2001
)
453
,
pp. 20-31
Persistent link: https://www.econbiz.de/10006621334
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