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Deciding Without Resources: Resource Depletion and Choice in Context
Pocheptsova, Anastasiya; Amir, On; Dhar, Ravi; … - In: Journal of marketing research : JMR 46 (2009) 3, pp. 344-355
Persistent link: https://www.econbiz.de/10008254308
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Of Frog Wines and Frowning Watches: Semantic Priming, Perceptual Fluency, and Brand Evaluation
Labroo, Aparna A.; Dhar, Ravi; Schwarz, Norbert - In: Journal of consumer research : JCR ; an … 34 (2008) 6, pp. 819-831
Persistent link: https://www.econbiz.de/10007992531
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The Comfort Food Fallacy: Avoiding Old Favorites in Times of Change
Pocheptsova, Anastasiya; Novemsky, Nathan - In: Journal of consumer research : JCR ; an … 36 (2010) 6, pp. 950-964
Persistent link: https://www.econbiz.de/10008396536
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The Effect of Conceptual and Perceptual Fluency on Brand Evaluation
Lee, Angela Y.; Labroo, Aparna A. - In: Journal of marketing research : JMR 41 (2004) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10006646966
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Psychological Distancing: Why Happiness Helps You See the Big Picture
Labroo, Aparna A.; Patrick, Vanessa M. - In: Journal of consumer research : JCR ; an … 35 (2009) 5, pp. 800-809
Persistent link: https://www.econbiz.de/10008168532
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Between Two Brands: A Goal Fluency Account of Brand Evaluation
Labroo, Aparna A.; Lee, Angela Y. - In: Journal of marketing research : JMR 43 (2006) 3, pp. 374-385
Persistent link: https://www.econbiz.de/10007270432
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Gut Liking for the Ordinary: Incorporating Design Fluency Improves Automobile Sales Forecasts
Landwehr, Jan R.; Labroo, Aparna A.; Herrmann, Andreas - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 416-430
Persistent link: https://www.econbiz.de/10009028887
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Lay Theories of Emotion Transience and the Search for Happiness: A Fresh Perspective on Affect Regulation
Labroo, Aparna A.; Mukhopadhyay, Anirban - In: Journal of consumer research : JCR ; an … 36 (2009) 2, pp. 242-254
Persistent link: https://www.econbiz.de/10008284393
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The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes
Labroo, Aparna A.; Ramanathan, Suresh - In: Journal of consumer research : JCR ; an … 33 (2007) 4, pp. 523-528
Persistent link: https://www.econbiz.de/10007611997
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Licensing Effect in Consumer Choice
Khan, Uzma; Dhar, Ravi - In: Journal of marketing research : JMR 43 (2006) 2, pp. 259-266
Persistent link: https://www.econbiz.de/10006640221