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Economizing strategies during an economic crisis
Bronner, Fred; de Hoog, Robert - In: Annals of tourism research : ATR ; a social sciences journal 39 (2012) 2, pp. 1048-1070
Persistent link: https://www.econbiz.de/10009964131
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Agreement and disagreement in family vacation decision-making
Bronner, Fred; de Hoog, Robert - In: Tourism management : research, policies, practice 29 (2008) 5, pp. 967-979
Persistent link: https://www.econbiz.de/10008087887
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Economizing behaviour during travel: Strategies and information sources used
Bronner, Fred; de Hoog, Robert - In: Journal of vacation marketing : an international journal 17 (2011) 3, pp. 185-196
Persistent link: https://www.econbiz.de/10009181463
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Vacationers and eWOM: Who Posts, and Why, Where, and What?
Bronner, Fred; de Hoog, Robert - In: Journal of travel research : a quarterly publication of … 50 (2011) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10008785618
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Agreement and disagreement in family vacation decision-making
Bronner, Fred; de Hoog, Robert - In: Tourism management : research, policies, practice 29 (2008) 5, pp. 967-980
Persistent link: https://www.econbiz.de/10008883531
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Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process
Voorveld, Hilde A. M.; Bronner, Fred E.; Neijens, Peter C. - In: JMM : the international journal on media management 15 (2013) 1, pp. 43-65
Persistent link: https://www.econbiz.de/10010073323
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In the mood for advertising
Bronner, Fred E.; Bronner, Jasper R.; Faasse, John - In: International journal of advertising : the quarterly … 26 (2007) 3, pp. 333-356
Persistent link: https://www.econbiz.de/10008125260
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Audience experiences of media context and embedded advertising: A comparison of eight media
Bronner, Fred; Neijens, Peter - In: International journal of market research : JMRS ; the … 48 (2006) 1, pp. 81-102
Persistent link: https://www.econbiz.de/10006691067
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Focus: Channel planning - Multimedia research shows long-term trends - Multimedia single-source research: How the Dutch do it -- And how the results compare over time.
Bronner, Fred; Velthoven, Stephan van - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 10, pp. 28-31
Persistent link: https://www.econbiz.de/10006754259
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Family decision-making and advertising - Do your ads target individuals? Probably. But who buys your brand? Understand the family to tailor your ad strategies more effectively.
Bronner, Fred - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 5, pp. 15-18
Persistent link: https://www.econbiz.de/10006756681