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Customer Experience Management in Retailing: Understanding the Buying Process
Puccinelli, Nancy M.; Goodstein, Ronald C.; Grewal, Dhruv; … - In: Journal of retailing 85 (2009) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10008232105
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Are Men Seduced by Red? The Effect of Red Versus Black Prices on Price Perceptions
Puccinelli, Nancy M.; Chandrashekaran, Rajesh; Grewal, Dhruv - In: Journal of retailing 89 (2013) 2, pp. 115-125
Persistent link: https://www.econbiz.de/10010108285
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Understanding how to achieve competitive advantage through regulatory fit : a meta-analysis
Grewal, Dhruv; Motyka, Scott; Puccinelli, Nancy M.; … - In: MSI reports : working paper series (2010) 4, pp. 91-139
Persistent link: https://www.econbiz.de/10009893565
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Re-Inquiries - The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency
Miyazaki, Anthony D.; Grewal, Dhruv; Goodstein, Ronald C. - In: Journal of consumer research : JCR ; an … 32 (2005) 1, pp. 146-153
Persistent link: https://www.econbiz.de/10006643649
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The value of knowing what customers really want: The impact of salesperson ability to read non-verbal cues of affect on service quality
Puccinelli, Nancy M.; Andrzejewski, Susan A.; Markos, Ereni - In: Journal of marketing management : MM 29 (2013) 3, pp. 356-373
Persistent link: https://www.econbiz.de/10010107614
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Mood, information congruency, and overload
Braun-Latour, Kathryn A.; Puccinelli, Nancy M.; Mast, … - In: Journal of business research : JBR 60 (2007) 11, pp. 1109-1116
Persistent link: https://www.econbiz.de/10007859706
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Should I stay or should I go? Mood congruity, self-monitoring and retail context preference
Puccinelli, Nancy M.; Deshpande, Rohit; Isen, Alice M. - In: Journal of business research : JBR 60 (2007) 6, pp. 640-648
Persistent link: https://www.econbiz.de/10007730193
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The brain as substitute for strategic organization
Powell, Thomas C.; Puccinelli, Nancy M. - In: Strategic organization 10 (2012) 3, pp. 207-215
Persistent link: https://www.econbiz.de/10009999448
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BUSINESS AND SOCIETY - Transferring "Marketing Knowledge" to the Nonprofit Sector
Andreasen, Alan R.; Goodstein, Ronald C.; Wilson, Joan W. - In: California management review : CMR 47 (2005) 4, pp. 46-67
Persistent link: https://www.econbiz.de/10006606395
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Category-based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing
Goodstein, Ronald C. - In: Journal of consumer research : JCR ; an … 20 (1993) 1, pp. 87-99
Persistent link: https://www.econbiz.de/10006687965