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Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
Hamzaoui-Essoussi, Leila; Merunka, Dwight; Bartikowski, … - In: Journal of business research : JBR 64 (2011) 9, pp. 973-979
Persistent link: https://www.econbiz.de/10009133448
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Les villes ont-elles une personnalité ?
Bartikowski, Boris; Merunka, Dwight; OUATTARA, ABDOULAYE; … - In: Revue française de gestion : hommes et techniques 197 (2009) 7, pp. 49-65
Persistent link: https://www.econbiz.de/10008710366
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Les sept jalons d'une gestion du savoir efficace
Bartikowski, Boris; Merunka, Dwight; Ouattara, Abdoulaye; … - In: Revue française de gestion : hommes et techniques (2009) 197, pp. 15-35
Persistent link: https://www.econbiz.de/10008376173
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Trust orientations in the organic food distribution channels: A comparative study of the Canadian and French markets
Hamzaoui-Essoussi, Leila; Sirieix, Lucie; Zahaf, Mehdi - In: Journal of retailing and consumer services 20 (2013) 3, pp. 292-301
Persistent link: https://www.econbiz.de/10010108821
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Technological Complexity and Country-of-Origin Effects on Binational Product Evaluation: Investigation in an Emerging Market
Hamzaoui-Essoussi, Leila - In: Journal of global marketing 23 (2010) 4, pp. 306-321
Persistent link: https://www.econbiz.de/10008453987
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Abhandlungen - Eine Skala zur Identifikation zufriedener, indifferenter und unzufriedener Kunden.
Gierl, Heribert; Bartikowski, Boris - In: Marketing : ZFP ; journal of research and management 24 (2002) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10006828399
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Customer satisfaction measurement: comparing four methods of attribute categorisations
Bartikowski, Boris; Llosa, Sylvie - In: The service industries journal 24 (2004) 4, pp. 67-82
Persistent link: https://www.econbiz.de/10006244467
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Ermittlung von Satisfiers, Dissatisfiers und Criticals in der Zufriedenheitsforschung
Gierl, Heribert; Bartikowski, Boris - In: Der Markt : international journal of marketing 42 (2003) 1(164), pp. 14-34
Persistent link: https://www.econbiz.de/10006028648
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Using verbal qualifiers in international marketing research
Gierl, Heribert; Bartikowski, Boris - In: Der Markt : international journal of marketing 46 (2007) 3, pp. 115-124
Persistent link: https://www.econbiz.de/10009853312
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Exploring corporate ability and social responsibility associations as antecedents of customer satisfaction cross-culturally
Walsh, Gianfranco; Bartikowski, Boris - In: Journal of business research : JBR 66 (2013) 8, pp. 989-995
Persistent link: https://www.econbiz.de/10010119573