Narrow search
Showing 1 - 10 of 13
Cover Image
Consumer-based brand equity in banking industry: A comparison of local and global banks in Turkey
Pinar, Musa; Girard, Tulay; Eser, Zeliha - In: The international journal of bank marketing : IJBM 30 (2012) 5, pp. 359-376
Persistent link: https://www.econbiz.de/10009996184
Cover Image
An Exploratory Study of Consumer-Based Brand Equity in Turkish Banking Industry
Pinar, Musa; Girard, Tulay; Eser, Zeliha - In: Services marketing quarterly 32 (2011) 4, pp. 282-302
Persistent link: https://www.econbiz.de/10009329246
Cover Image
Changing Environment and Consumer in Turkey
Eser, Zeliha; Mutlu, Servet; Cakar, Mehmet - In: Journal of euro-marketing 16 (2007) 3, pp. 67
Persistent link: https://www.econbiz.de/10007745817
Cover Image
Ethical Sensitivity of College Students in a Developing Country:
Ozdogan, F.; Eser, Zeliha - In: Journal of teaching in international business 19 (2007) 1, pp. 83
Persistent link: https://www.econbiz.de/10007884849
Cover Image
Marketing Education in Turkey:
Eser, Zeliha; Birkan, Ibrahim - In: Journal of teaching in international business 16 (2004) 2, pp. 75
Persistent link: https://www.econbiz.de/10007100868
Cover Image
Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing
Eser, Zeliha; Isin, F. Bahar; Tolon, Metehan - In: Journal of marketing management : MM 27 (2011) 7, pp. 854-869
Persistent link: https://www.econbiz.de/10009252646
Cover Image
Recruitment, Compensation, and Supervisory Functions in the Turkish Hotel Industry: Is There a Gender Effect Regarding What Managers Do?
Pinar, Musa; McCuddy, Michael K.; Kozak, Metin; Birkan, … - In: Journal of hospitality marketing & management 22 (2013) 4, pp. 437-461
Persistent link: https://www.econbiz.de/10010106966
Cover Image
Relationship Between Customer Focus, Innovation, and Committed People and Their Impact on Business Performance:
Pinar, Musa; Crouch, Henry; Pinar, M. - In: Journal of euro-marketing 16 (2007) 3, pp. 37-50
Persistent link: https://www.econbiz.de/10007745819
Cover Image
The Long-Term Impact of ISO 9000 Certification on Business Performance: A Longitudinal Study Using Turkish Stock Market Returns - Do ISO 9000 firms have higher returns and lower variability than non-ISO 9000 firms?
Pinar, Musa; Ozgur, Ceyhun - In: Quality management journal : QMJ 14 (2007) 4, pp. 21-40
Persistent link: https://www.econbiz.de/10007871605
Cover Image
Gender and Perceived Fundamental Moral Orientations: An Empirical Study of the Turkish Hotel Industry
Mccuddy, Michael K.; Pinar, Musa; Birkin, Ibrahim; … - In: Journal of business ethics : JOBE 89 (2009) 3, pp. 331-350
Persistent link: https://www.econbiz.de/10008320996