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A Dynamic Changepoint Model for New Product Sales Forecasting - Capturing the full range of trial-repeat dynamics, plus marketing mix effects, in a parsimonious integrated model.
Fader, Peter S.; Hardie, Bruce G.S.; Huang, Chun-Yao - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 50-65
Persistent link: https://www.econbiz.de/10006882477
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File Sharing as a Form of Music Consumption
Huang, Chun-Yao - In: International journal of electronic commerce : IJEC 9 (2005) 4, pp. 37-57
Persistent link: https://www.econbiz.de/10006015260
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Virtual Community Loyalty: An Interpersonal-Interaction Perspective
Shen, Yung-Cheng; Huang, Chun-Yao; Chu, Chia-Hsien; … - In: International journal of electronic commerce : IJEC 15 (2010) 1, pp. 49-75
Persistent link: https://www.econbiz.de/10008706766
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Bloggers' Motivations and Behaviors: A Model
Huang, Chun-Yao; Shen, Yong-Zheng; Lin, Hong-Xiang; … - In: Journal of advertising research 47 (2007) 4, pp. 472-484
Persistent link: https://www.econbiz.de/10007907439
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Why Managers Fail to Do the Right Thing: An Empirical Study of Unethical and Illegal Conduct
Smith, N.Craig; Simpson, Sally S.; Huang, Chun-Yao - In: Business ethics quarterly : the journal of the Society … 17 (2007) 4, pp. 633-668
Persistent link: https://www.econbiz.de/10007865134
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Excess Loyalty in Online Retailing
Huang, Chun-Yao - In: International journal of electronic commerce : IJEC 16 (2011) 2, pp. 115-135
Persistent link: https://www.econbiz.de/10009812022
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To model, or not to model: Forecasting for customer prioritization
Huang, Chun-Yao - In: International journal of forecasting 28 (2012) 2, pp. 497-507
Persistent link: https://www.econbiz.de/10009830623
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Good Soldiers on the Web: Understanding the Drivers of Participation in Online Communities of Consumption
Yen, HsiuJu; Hsu, Sheila; Huang, Chun-Yao - In: International journal of electronic commerce : IJEC 15 (2011) 4, pp. 89-121
Persistent link: https://www.econbiz.de/10009167710
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Rethinking leapfrogging in the end-user telecom market
Huang, Chun-Yao - In: Technological forecasting & social change : an … 78 (2011) 4, pp. 703-713
Persistent link: https://www.econbiz.de/10008889024
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Modeling the Audience's Banner ad Exposure for Internet Advertising Planning
Huang, Chun-Yao; Lin, Chen-Shun - In: Journal of advertising : official publication of the … 35 (2006) 2, pp. 123
Persistent link: https://www.econbiz.de/10008126612