A Dynamic Changepoint Model for New Product Sales Forecasting - Capturing the full range of trial-repeat dynamics, plus marketing mix effects, in a parsimonious integrated model.
| Year of publication: |
2004
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| Authors: | Fader, Peter S. ; Hardie, Bruce G.S. ; Huang, Chun-Yao |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 23.2004, 1, p. 50-65
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