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Underpredicting Learning after...
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Loewenstein, George
56
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12
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of risk and uncertainty : JRU
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The American economic review
5
Journal of behavioral decision making
4
Journal of marketing research : JMR
4
The quarterly journal of economics
4
Journal of economic literature
3
Journal of marketing
3
Operations research, Management science : OR MS ; the international literature digest
3
Journal of economic behavior & organization : JEBO
2
Journal of public economics
2
The economic journal : the journal of the Royal Economic Society
2
The journal of economic perspectives : EP ; a journal of the American Economic Association
2
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
American economic journal / Applied economics : a journal of the American Economic Association
1
Experimental economics : a journal of the Economic Science Association
1
Games and economic behavior
1
Harvard business review : HBR
1
Health affairs
1
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
1
Kyklos : international review for social sciences
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Nordic journal of political economy
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Social justice research
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The Scandinavian journal of economics
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OLC EcoSci
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Underpredicting Learning after Initial Experience with a Product
Billeter, Darron
;
Kalra, Ajay
;
Loewenstein, George
- In:
Journal of consumer research : JCR ; an …
37
(
2011
)
5
,
pp. 723-737
Persistent link: https://www.econbiz.de/10008819552
Saved in:
2
A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
Boulding, William
;
Kalra, Ajay
;
Staelin, Richard
; …
- In:
Journal of marketing research : JMR
30
(
1993
)
1
,
pp. 7-27
Persistent link: https://www.econbiz.de/10006690610
Saved in:
3
The Quality Double Whammy - Double your trouble or double your fun: Prior beliefs about quality can count twice when customers update these beliefs with new experiences!
Boulding, William
;
Kalra, Ajay
;
Staelin, Richard
- In:
Marketing science : the marketing journal of the …
18
(
1999
)
4
,
pp. 463-484
Persistent link: https://www.econbiz.de/10006910698
Saved in:
4
Response to Competitive Entry: A Rationale for Delayed Defensive Reaction - If the incumbent firm reacts aggressively to entry, consumers may wonder if the entrant's product quality is good
Kalra, Ajay
;
Rajiv, Surendra
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
17
(
1998
)
4
,
pp. 380-405
Persistent link: https://www.econbiz.de/10006916231
Saved in:
5
Salesforce Compensation Scheme and Consumer Inferences
Kalra, Ajay
;
Shi, Mengze
;
Srinivasan, Kannan
- In:
Management science : journal of the Institute for …
49
(
2003
)
5
,
pp. 655-672
Persistent link: https://www.econbiz.de/10006084259
Saved in:
6
The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity
Kalra, Ajay
;
Goodstein, Ronald C.
- In:
Journal of marketing research : JMR
35
(
1998
)
2
,
pp. 210-224
Persistent link: https://www.econbiz.de/10006670696
Saved in:
7
Understanding Responses to Contradictory Information About Products
Kalra, Ajay
;
Li, Shibo
;
Zhang, Wei
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
6
,
pp. 1098-1115
Persistent link: https://www.econbiz.de/10009809775
Saved in:
8
Why Do Consumers Buy Extended Service Contracts?
Chen, Tao
;
Kalra, Ajay
;
Sun, Baohong
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
4
,
pp. 611-623
Persistent link: https://www.econbiz.de/10008336340
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9
When Old Is Gold: The Role of Business Longevity in Risky Situations
Desai, Preyas S.
;
Kalra, Ajay
;
Murthi, B.P.S.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 95-107
Persistent link: https://www.econbiz.de/10008171123
Saved in:
10
The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability
Kalra, Ajay
;
Soberman, David A.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 32-47
Persistent link: https://www.econbiz.de/10008103032
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