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L'expérience d'immersion en ligne : un nouvel outil pour les sites marchands.
Anis Charfi, Ahmed; Volle, Pierre - In: Revue française du marketing (2011) 234, pp. 49-67
Persistent link: https://www.econbiz.de/10009982338
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The short-term effect of store-level promotions on store choice, and the moderating role of individual variables
Volle, Pierre - In: Journal of business research : JBR 53 (2001) 2, pp. 63-74
Persistent link: https://www.econbiz.de/10006725506
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Les business modelsdans la distribution
Volle, Pierre; Dion, Delphine; Heliès-Hassid, Marie-Louise - In: Revue française de gestion : hommes et techniques 181 (2008) 1, pp. 123-145
Persistent link: https://www.econbiz.de/10008709048
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MARKETING ET INTERNET - Aspects du commerce électronique - Du marketing des points de vente à celui des sites marchands : spécificités, opportunités et questions de recherche
Volle, Pierre - In: Revue française du marketing (2000) 177-178, pp. 83-101
Persistent link: https://www.econbiz.de/10007921158
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Applicability of the resource-based and dynamic-capability views under environmental volatility
Mimouni-Chaabane, Aîda; Volle, Pierre - In: Journal of business research : JBR 63 (2010) 1, pp. 27-32
Persistent link: https://www.econbiz.de/10008348341
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Les business models dans la distribution. Repérer les chemins de la performance
Volle, Pierre; Dion, Delphine; Heliès-Hassid, Marie-Louise - In: Revue française de gestion : hommes et techniques (2008) 181, pp. 123-144
Persistent link: https://www.econbiz.de/10008061851
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Perceived benefits of loyalty programs: Scale development and implications for relational strategies
Mimouni-Chaabane, Aîda; Volle, Pierre - In: Journal of business research : JBR 63 (2010) 1, pp. 32-38
Persistent link: https://www.econbiz.de/10008894512