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Sainsbury's in Egypt: the strange case of Dr Jekyll and Mr Hyde?
El-Amir, Ayman; Burt, Steve - In: International journal of retail & distribution management 36 (2008) 4, pp. 300-322
Persistent link: https://www.econbiz.de/10008052804
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A critical account of the process of branding : towards a synthetis
El-Amir, Ayman; Burt, Steve - In: The marketing review 10 (2010) 1, pp. 69-86
Persistent link: https://www.econbiz.de/10009853167
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Modeling in branding: a critical ethnography approach
El-Amir, Ayman; Burt, Steve - In: Qualitative market research : an international journal 13 (2010) 2, pp. 189-209
Persistent link: https://www.econbiz.de/10009853851
Cover Image
Sainsbury's in Egypt: the strange case of Dr Jekyll and Mr Hyde?
El-Amir, Ayman; Burt, Steve - In: International journal of retail & distribution management 36 (2008) 4, pp. 300-322
Persistent link: https://www.econbiz.de/10007993371