//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of product brand imag...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
29
Language
All
Undetermined
23
English
6
Author
All
Forsythe, Sandra
16
Lennon, Sharron J.
10
Chattaraman, Veena
8
Kwon, Wi-Suk
6
Kim, Jiyeon
4
Liu, Chuanlan
4
Kwon, Wi-suk
3
Rudd, Nancy A.
3
Kaufman-Scarborough, Carol
2
Aghekyan-Simonian, Mariné
1
Aksoy, Lerzan
1
Bian, Qin
1
Black, William
1
Buoye, Alexander
1
Gilbert, Juan E.
1
Goh, Yi Sheng
1
Ha, Young
1
Harben, Beth
1
Henseler, Joerg
1
Kim, Jai Ok
1
Kumar, V.
1
Myers, Beth
1
Neghina, Carmen
1
Noh, Mijeong
1
Petee, Thomas
1
Shim, Soo In
1
Skiera, Bernd
1
Suk Kwon, Wi
1
more ...
less ...
Published in...
All
Journal of business research : JBR
7
Journal of fashion marketing and management
4
International journal of retail & distribution management
2
Journal of retailing
2
Journal of retailing and consumer services
2
Psychology & marketing
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
European journal of marketing : EJM
1
Journal of internet commerce
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of service management
1
The journal of product & brand management
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
46
Other ZBW resources
22
RePEc
4
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of product brand image and online store image on perceived risks and online purchase intentions for apparel
Aghekyan-Simonian, Mariné
;
Forsythe, Sandra
;
Suk Kwon, Wi
- In:
Journal of retailing and consumer services
19
(
2012
)
3
,
pp. 325-332
Persistent link: https://www.econbiz.de/10009967384
Saved in:
2
Virtual agents in e-commerce : representational characteristics for seniors
Chattaraman, Veena
;
Kwon, Wi-suk
;
Gilbert, Juan E.
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 276-297
Persistent link: https://www.econbiz.de/10009896849
Saved in:
3
Creating successful cause–brand alliances: The role of cause involvement, perceived brand motivations and cause–brand alliance attitude
Myers, Beth
;
Kwon, Wi-Suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2013
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10010062101
Saved in:
4
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10010151867
Saved in:
5
Online visual merchandising (VMD) of apparel web sites
Ha, Young
;
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
11
(
2007
)
4
,
pp. 477-493
Persistent link: https://www.econbiz.de/10009868450
Saved in:
6
The influence of prior experience and age on mature consumers's perceptions and intentions of internet apparel shopping
Kwon, Wi-suk
;
Noh, Mijeong
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 335-349
Persistent link: https://www.econbiz.de/10009868551
Saved in:
7
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009868570
Saved in:
8
Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 376-391
Persistent link: https://www.econbiz.de/10008896505
Saved in:
9
Reciprocal Effects Between Multichannel Retailers’ Offline and Online Brand Images
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 376-390
Persistent link: https://www.econbiz.de/10008306733
Saved in:
10
What induces online loyalty? Online versus offline brand images
Kwon, Wi-Suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-565
Persistent link: https://www.econbiz.de/10008891861
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->