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Researching Muslim consumers : do they represent the fourth-billion consumer segment?
Alserhan, Baker Ahmad; Alserhan, Zeid Ahmad - In: Journal of Islamic marketing : JIMA 3 (2012) 2, pp. 121-138
Persistent link: https://www.econbiz.de/10010008759
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Naming business : names as drivers of brand value
Alserhan, Baker Ahmad; Alserhan, Zeid Ahmad - In: Competitiveness review : an international business … 22 (2012) 4, pp. 329-342
Persistent link: https://www.econbiz.de/10010016972
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Branding employment related public policies: evidence from a non-western context
Alserhan, Baker Ahmad - In: Employee relations 35 (2013) 4, pp. 423-440
Persistent link: https://www.econbiz.de/10010134873
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Businesswoman networking: An Eastern perspective
Alserhan, Baker Ahmad; Al‐Waqfi, Mohammed A. - In: Thunderbird international business review 53 (2011) 3, pp. 403-415
Persistent link: https://www.econbiz.de/10008992912
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Entrepreneurs and trade names: evidence from the United Arab Emirates
Alserhan, Baker Ahmad - In: European business review : EBR ; the official journal … 22 (2010) 2, pp. 232-246
Persistent link: https://www.econbiz.de/10008383968