//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Strategy formation as social r...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
25
Language
All
Undetermined
22
English
2
German
1
Author
All
Vallaster, Christine
17
Mühlbacher, Hans
9
Lindgreen, Adam
3
Dreher, Angelika
2
Fisher-Buttinger, Claudia
2
Füller, Johann
2
Gabriel-Ritter, Angelika
2
Jawecki, Gregor
2
Jones, Marilyn Y.
2
Kraus, Sascha
2
Matzler, Kurt
2
Spence, Mark T.
2
Abimbola, Temi
1
Altmann, Andreas
1
Chernatony, Leslie de
1
Eggers, Fabian
1
Evanschitzky, Heiner
1
Güldenberg, Stefan
1
Jaakkola, Matti
1
Koll, Oliver
1
Kornum, Niels
1
Maon, François
1
Möller, Kristian
1
O’Dwyer, Michele
1
Parvinen, Petri
1
Woodside, Arch G.
1
de Chernatony, Leslie
1
von Wallpach, Sylvia
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Business horizons
2
Die Betriebswirtschaft : DBW
2
European journal of marketing : EJM
2
Journal of world business : JWB
2
Qualitative market research : an international journal
2
California management review : CMR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of entrepreneurship and small business
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of management information systems : JMIS
1
Journal of marketing management : MM
1
Marketing : ZFP ; journal of research and management
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Personal : Zeitschrift für Human Resource Management
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
118
Other ZBW resources
20
USB Cologne (EcoSocSci)
11
RePEc
5
BASE
2
Showing
1
-
10
of
25
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategy Formation as Social Representation
Vallaster, Christine
;
Mühlbacher, Hans
- In:
Die Betriebswirtschaft : DBW
72
(
2012
)
5
,
pp. 395-409
Persistent link: https://www.econbiz.de/10010027824
Saved in:
2
Internal brand building in multicultural organisations: a roadmap towards action research
Vallaster, Christine
- In:
Qualitative market research : an international journal
7
(
2004
)
2
,
pp. 100-113
Persistent link: https://www.econbiz.de/10006022751
Saved in:
3
Corporate brand strategy formation: Brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1144
Persistent link: https://www.econbiz.de/10009806437
Saved in:
4
Marketing trifft Personal
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Personal : Zeitschrift für Human Resource Management
60
(
2008
)
5
,
pp. 10-11
Persistent link: https://www.econbiz.de/10008051697
Saved in:
5
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10009853801
Saved in:
6
Interaktion mit Online-Communities : Spielregeln zur Stärkung der Marke
Fisher-Buttinger, Claudia
;
Vallaster, Christine
- In:
Marketing Review St. Gallen : die neue …
26
(
2009
)
1
,
pp. 29-33
Persistent link: https://www.econbiz.de/10009853964
Saved in:
7
Entrepreneurial branding : growth and its implications for brand management
Vallaster, Christine
;
Kraus, Sascha
- In:
International journal of entrepreneurship and small business
14
(
2011
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009867999
Saved in:
8
An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation
Vallaster, Christine
;
von Wallpach, Sylvia
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1505-1515
Persistent link: https://www.econbiz.de/10010121589
Saved in:
9
The role of social interactions in building internal corporate brands: Implications for sustainability
Vallaster, Christine
;
Lindgreen, Adam
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10010133817
Saved in:
10
The impact of brand authenticity on brand trust and SME growth: A CEO perspective
Eggers, Fabian
;
O’Dwyer, Michele
;
Kraus, Sascha
; …
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 340-348
Persistent link: https://www.econbiz.de/10010133821
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->