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Lusch, Robert F.
60
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22
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6
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Journal of the Academy of Marketing Science
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Marketing management : a quarterly business management publication of the American Marketing Association
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Journal of operations management : publ. quarterly by the American Production & Inventory Control Society, Inc
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European management journal : publ. twice a year for the Scottish Business School
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Industrial marketing management : the international journal for industrial and high-tech firms
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MSI reports : working paper series
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Organizational dynamics : a quarterly review of organizational behavior for professional managers
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
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EconStor
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The value of a metaphor
Mars, Matthew M.
;
Bronstein, Judith L.
;
Lusch, Robert F.
- In:
Organizational dynamics : a quarterly review of …
41
(
2012
)
4
,
pp. 271-281
Persistent link: https://www.econbiz.de/10010037360
Saved in:
2
Student entrepreneurs as agents of organizational change and social transformation : a grassroots leadership perspective
Mars, Matthew M.
- In:
Journal of change management : an international journal
9
(
2009
)
3
,
pp. 339-357
Persistent link: https://www.econbiz.de/10009871171
Saved in:
3
Socially-Oriented Ventures and Traditional Entrepreneurship Education Models: A Case Review
Mars, Matthew M.
;
Garrison, Sharon
- In:
Journal of education for business
84
(
2009
)
5
,
pp. 290-296
Persistent link: https://www.econbiz.de/10008248850
Saved in:
4
Raging against or with the private marketplace? : logic hybridity and eco-entrepreneurship
Mars, Matthew M.
;
Lounsbury, Michael
- In:
Journal of management inquiry
18
(
2009
)
1
,
pp. 4-13
Persistent link: https://www.econbiz.de/10009883756
Saved in:
5
The forum on markets and marketing (FMM) : advancing service-dominant logic
Lusch, Robert Frank
;
Vargo, Stephen Louis
- In:
Marketing theory
12
(
2012
)
2
,
pp. 193-199
Persistent link: https://www.econbiz.de/10010003924
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6
Theoretical Models of the Antecedents and Consequences of Organizational, Workgroup, and Professional Esprit De Corps
Boyt, Thomas
;
Lusch, Robert
;
Mejza, Michael
- In:
European management journal : publ. twice a year for …
23
(
2005
)
6
,
pp. 682-701
Persistent link: https://www.econbiz.de/10006231081
Saved in:
7
Protecting the Core Competencies of a Company: Intangible Asset Security
Harvey, Michael
;
Lusch, Robert
- In:
European management journal : publ. twice a year for …
15
(
1997
)
4
,
pp. 370-380
Persistent link: https://www.econbiz.de/10006314013
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8
INTELLECTUAL CAPITAL - Balancing the Intellectual Capital Books: Intangible Liabilities - Reorganizing unfunded intangible liabilities (like weak strategic planning processes) is essential if organizations are going to balance the intellectual capital books. Michael Harvey and Robert Lusch, both of the University of Oklahoma, categorise intangible liabilities and propose a six-step assessment ...
Harvey, Michael
;
Lusch, Robert
- In:
European management journal : publ. twice a year for …
17
(
1999
)
1
,
pp. 85-92
Persistent link: https://www.econbiz.de/10006300490
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9
An Identification-Based Model of Supplier-Retailer Communication
Sindhav, Birud
;
Lusch, Robert
- In:
Journal of marketing channels : ... distribution …
15
(
2008
)
4
,
pp. 281-314
Persistent link: https://www.econbiz.de/10008148333
Saved in:
10
Competent Collaborations - Collaborations will only work under the right conditions.
Nix, Nancy
;
Lusch, Robert
;
Zacharia, Zach
;
Bridges, Wesley
- In:
Marketing management : a quarterly business management …
17
(
2008
)
2
,
pp. 18-25
Persistent link: https://www.econbiz.de/10007985977
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