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Meenaghan, Tony
17
MacCormack, Alan
7
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4
McLoughlin, Damien
4
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4
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Psychology & marketing
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European journal of marketing : EJM
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
3
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Industrial marketing management : the international journal for industrial and high-tech firms
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OLC EcoSci
ECONIS (ZBW)
56
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New Challenges in Sponsorship Evaluation Actors, New Media, and the Context of Praxis
Meenaghan, Tony
;
McLoughlin, Damien
;
McCormack, Alan
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 444-460
Persistent link: https://www.econbiz.de/10010101368
Saved in:
2
The sports network: insights into the shifting balance of power
Wolfe, Rosita
;
Meenaghan, Tony
;
O'Sullivan, Paul
- In:
Journal of business research : JBR
55
(
2002
)
7
,
pp. 611
Persistent link: https://www.econbiz.de/10006723155
Saved in:
3
Point of View: Ambush Marketing: Immoral or Imaginative Practice?
Meenaghan, Tony
- In:
Journal of advertising research
34
(
1994
)
5
,
pp. 77-88
Persistent link: https://www.econbiz.de/10006536587
Saved in:
4
AMBUSH MARKETING - A THREAT TO CORPORATE SPONSORSHIP
Meenaghan, Tony
- In:
Sloan management review
38
(
1996
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10006324782
Saved in:
5
Media effect in commercial sponsorship
Meenaghan, Tony
;
Shipley, David
- In:
European journal of marketing : EJM
33
(
1999
)
3-4
,
pp. 328-347
Persistent link: https://www.econbiz.de/10006096849
Saved in:
6
Playpower - Sports meets marketing
Meenaghan, Tony
;
O'Sullivan, Paul
- In:
European journal of marketing : EJM
33
(
1999
)
3-4
,
pp. 241-249
Persistent link: https://www.econbiz.de/10006096854
Saved in:
7
Measuring Sponsorship Performance: Challenge and Direction
Meenaghan, Tony
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 385-393
Persistent link: https://www.econbiz.de/10010101363
Saved in:
8
Metrics in Sponsorship Research—Is Credibility an Issue?
Meenaghan, Tony
;
O'Sullivan, Paul
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 408-416
Persistent link: https://www.econbiz.de/10010101365
Saved in:
9
Assessing the Financial Impact of Sponsorship Investment
Kourovskaia, Anastasia A.
;
Meenaghan, Tony
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010101366
Saved in:
10
Sponsorship at O2—“The Belief that Repaid”
Cahill, Jonnie
;
Meenaghan, Tony
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 431-443
Persistent link: https://www.econbiz.de/10010101367
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