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Exploring consumers' product-specific colour meanings
Kauppinen-Räisänen, Hannele; Luomala, Harri T. - In: Qualitative market research : an international journal 13 (2010) 3, pp. 287-308
Persistent link: https://www.econbiz.de/10009853858
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Exploring the role of food origin as a source of meanings for consumers and as a determinant of consumers' actual food choices
Luomala, Harri T. - In: Journal of business research : JBR 60 (2007) 2, pp. 122-129
Persistent link: https://www.econbiz.de/10007590487
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An Empirical Analysis of the Practices and Therapeutic Power of Mood-Alleviative Consumption in Finland
Luomala, Harri T. - In: Psychology & marketing 19 (2002) 10, pp. 813-836
Persistent link: https://www.econbiz.de/10006972524
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Scandinavian Experiences
Laaksonen, Pirjo; Luomala, Harri T.; Laaksonen, Martti - In: Psychology & marketing 19 (2002) 10, pp. 789-792
Persistent link: https://www.econbiz.de/10006972526
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Contributions from Mood Research
Luomala, Harri T.; Laaksonen, Martti - In: Psychology & marketing 17 (2000) 3, pp. 195-234
Persistent link: https://www.econbiz.de/10006985074
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A Mood-Alleviative Perspective on Self-Gift Behaviours: Stimulating Consumer Behaviour Theory Development
Luomala, Harri T. - In: Journal of marketing management : MM 14 (1998) 1-3, pp. 109-132
Persistent link: https://www.econbiz.de/10006993515
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Understanding consumers' brand‐induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts
Paasovaara, Rami; Luomala, Harri T.; Pohjanheimo, Terhi; … - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 11-21
Persistent link: https://www.econbiz.de/10009823932
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A qualitative exploration of a consumer's value-based e-trust building process : a framework development
Pennanen, Kyoesti; Tiainen, Tarja; Luomala, Harri T. - In: Qualitative market research : an international journal 10 (2007) 1, pp. 28-47
Persistent link: https://www.econbiz.de/10007609634
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The impact of event marketing on brand equity: The mediating roles of brand experience and brand attitude
Zarantonello, Lia; Schmitt, Bernd H - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 255-280
Persistent link: https://www.econbiz.de/10010119908
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Consumer experience and experiential marketing : a critical review
Schmitt, Bernd; Zarantonello, Lia - In: Review of marketing research 10 (2013), pp. 25-61
Persistent link: https://www.econbiz.de/10010185771