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Coping with service failures: The role of emotional intelligence, self-efficacy and intention to complain
Tsarenko, Yelena; Strizhakova, Yuliya - In: European journal of marketing : EJM 47 (2013) 1, pp. 71-92
Persistent link: https://www.econbiz.de/10010071297
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The Power Of Numbers: Investigating the Impact of Event Roster Size in Consumer Response to Sponsorship
Ruth, Julie; Simonin, Bernard - In: Journal of advertising : official publication of the … 35 (2006) 4, pp. 7-20
Persistent link: https://www.econbiz.de/10008126169
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Branding in a global marketplace: The mediating effects of quality and self-identity brand signals
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 342-352
Persistent link: https://www.econbiz.de/10009801796
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The young adult cohort in emerging markets: Assessing their glocal cultural identity in a global marketplace
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 29 (2012) 1, pp. 43-55
Persistent link: https://www.econbiz.de/10009846343
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Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 16 (2008) 4, pp. 57-85
Persistent link: https://www.econbiz.de/10008141639
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The meanings of branded products: A cross-national scale development and meaning assessment
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 82-93
Persistent link: https://www.econbiz.de/10008065232
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And now, goodbye: Consumer response to sponsor exit
Ruth, Julie A; Strizhakova, Yuliya - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10009836709
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The “green” side of materialism in emerging BRIC and developed markets: The moderating role of global cultural identity
Strizhakova, Yuliya; Coulter, Robin A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10010071894
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The meanings of branded products: A cross-national scale development and meaning assessment
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: International journal of research in marketing : IJRM ; … 25 (2008) 2, pp. 82-94
Persistent link: https://www.econbiz.de/10008883759
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Predicting brand perferences : an examination of the predictive power of consumer personality and values in the Australian fashion market
Mulyanegara, Riza Casidy; Tsarenko, Yelena - In: Journal of fashion marketing and management 13 (2009) 3, pp. 358-371
Persistent link: https://www.econbiz.de/10009868512