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Understanding senior sport practicipants' choice of regional senior games using a preference map
Hall, Todd; Ferreira, Mauricio - In: International journal of sport management and marketing … 12 (2012) 3/4, pp. 217-240
Persistent link: https://www.econbiz.de/10010117083
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Sponsorship - Does Your Sponsor Affect My Perception of the Event? The Role of Event Sponsors as Signals
Walker, Matthew; Hall, Todd; Todd, Samuel Y; Kent, Aubrey - In: Sport marketing quarterly : for professionals in the … 20 (2011) 3, pp. 138-148
Persistent link: https://www.econbiz.de/10009341890
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Fan Identification - Cause-Related Marketing: The Role of Team Identification in Consumer Choice of Team Licensed Products
Lee, Jaedeock; Ferreira, Mauricio - In: Sport marketing quarterly : for professionals in the … 20 (2011) 3, pp. 157-170
Persistent link: https://www.econbiz.de/10009341888
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A role of team and organizational identification in the success of cause-related sport marketing
Lee, Jaedeock; Ferreira, Mauricio - In: Sport management review 16 (2013) 2, pp. 161-172
Persistent link: https://www.econbiz.de/10010146827