Sponsorship - Does Your Sponsor Affect My Perception of the Event? The Role of Event Sponsors as Signals
| Year of publication: |
2011
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| Authors: | Walker, Matthew ; Hall, Todd ; Todd, Samuel Y ; Kent, Aubrey |
| Published in: |
Sport marketing quarterly : for professionals in the business of marketing sport. - Morgantown, W Va : Fitness Information Technology Inc, ISSN 1061-6934, ZDB-ID 11802820. - Vol. 20.2011, 3, p. 138-148
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