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14
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Puntoni, Stefano
10
Reed, Americus
5
Ritson, Mark
2
Schroeder, Jonathan
2
Sweldens, Steven
2
Tavassoli, Nader T
2
Vanhamme, Joelle
2
Visscher, Ruben
2
Ambler, Tim
1
Aquino, Karl
1
Bolton, Lisa E.
1
Croson, Rachel
1
Forehand, Mark R.
1
Kokkinaki, Flora
1
Levy, Eric
1
Lodish, Leonard M.
1
Shang, Jen
1
Tavassoli, Nader T.
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Journal of marketing research : JMR
4
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
Business strategy review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of marketing management : MM
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
ECONIS (ZBW)
116
RePEc
11
EconStor
2
Other ZBW resources
2
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1
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1
Identity-based consumer behavior
Reed, Americus
;
Forehand, Mark R.
;
Puntoni, Stefano
; …
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10010050355
Saved in:
2
Sticky Priors: The Perseverance of Identity Effects on Judgment
Bolton, Lisa E.
;
Reed, Americus
- In:
Journal of marketing research : JMR
41
(
2004
)
4
,
pp. 397-410
Persistent link: https://www.econbiz.de/10006645680
Saved in:
3
Identity Congruency Effects on Donations
Shang, Jen
;
Reed, Americus
;
Croson, Rachel
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 351-361
Persistent link: https://www.econbiz.de/10008052521
Saved in:
4
Moral Identity and Judgments of Charitable Behaviors
Reed, Americus
;
Aquino, Karl
;
Levy, Eric
- In:
Journal of marketing
71
(
2007
)
1
,
pp. 178-193
Persistent link: https://www.econbiz.de/10007391664
Saved in:
5
Commentary-When Is Less More, and How Much More? Thoughts on the Psychological and Economic Implications of Online Targeting and Obtrusiveness
Lodish, Leonard M.
;
Reed, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-409
Persistent link: https://www.econbiz.de/10009028890
Saved in:
6
EXECUTIVE SUMMARY: MAKING CANCER DETECTION COMPELLING
Puntoni, Stefano
;
Sweldens, Steven
;
Tavassoli, Nader T
- In:
Business strategy review
22
(
2011
)
4
,
pp. 72-73
Persistent link: https://www.econbiz.de/10009803179
Saved in:
7
Social Context and Advertising Memory
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10007719278
Saved in:
8
Assessing Marketing Performance: Reasons for Metrics Selection
Ambler, Tim
;
Kokkinaki, Flora
;
Puntoni, Stefano
- In:
Journal of marketing management : MM
20
(
2004
)
3-4
,
pp. 475-498
Persistent link: https://www.econbiz.de/10006963904
Saved in:
9
Gender Identity Salience and Perceived Vulnerability to Breast Cancer
Puntoni, Stefano
;
Sweldens, Steven
;
Tavassoli, Nader T
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 413-425
Persistent link: https://www.econbiz.de/10009966631
Saved in:
10
Meaning Matters
Puntoni, Stefano
;
Schroeder, Jonathan
;
Ritson, Mark
- In:
International journal of advertising : the quarterly …
39
(
2010
)
2
,
pp. 51-65
Persistent link: https://www.econbiz.de/10009976429
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