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Phau, Ian
39
Dix, Steve
5
Marchegiani, Christopher
5
Baird, Michael
2
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2
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2
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Marketing intelligence & planning
15
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3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Young consumers : insight and ideas for responsible marketers
3
Journal of business ethics : JOBE
2
The international review of retail, distribution and consumer research
2
Asia-Pacific journal of business administration
1
Australasian marketing journal
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European journal of marketing : EJM
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Gender in management : an international journal
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International journal of contemporary hospitality management
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OLC EcoSci
ECONIS (ZBW)
146
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Brand leaders and me-too alternatives: how do consumers choose?
Quintal, Vanessa
;
Phau, Ian
- In:
Marketing intelligence & planning
31
(
2013
)
4
,
pp. 367-387
Persistent link: https://www.econbiz.de/10010131964
Saved in:
2
An investigation of push and pull motivations of visitors to private parks: The case of Araluen Botanic Park
Phau, Ian
;
Lee, Sean
;
Quintal, Vanessa
- In:
Journal of vacation marketing : an international journal
19
(
2013
)
3
,
pp. 269-284
Persistent link: https://www.econbiz.de/10010142446
Saved in:
3
Predictors of Usage Intentions of Pirated Software
Phau, Ian
;
Ng, James
- In:
Journal of business ethics : JOBE
94
(
2010
)
1
,
pp. 23-38
Persistent link: https://www.econbiz.de/10008425112
Saved in:
4
Attitudes toward domestic and foreign luxury brand apparel : a comparison between status and non status seeking teenagers
Phau, Ian
;
Leng, Yip Siew
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10009868455
Saved in:
5
Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10009868541
Saved in:
6
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10010117042
Saved in:
7
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10010117758
Saved in:
8
Adolescent and young adult response to fear appeals in anti-smoking messages
Ferguson, Graham
;
Phau, Ian
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 155-166
Persistent link: https://www.econbiz.de/10010131768
Saved in:
9
Personal and Historical NostalgiaA Comparison of Common Emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010161230
Saved in:
10
Validating the Customer Satisfaction Survey (CSS) Scale in the Australian fast food industry
Phau, Ian
;
Ferguson, Graham
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 147-154
Persistent link: https://www.econbiz.de/10010171326
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