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Storbacka, Kaj
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Industrial marketing management : the international journal for industrial and high-tech firms
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OLC EcoSci
ECONIS (ZBW)
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Solution business models: Transformation along four continua
Storbacka, Kaj
;
Windahl, Charlotta
;
Nenonen, Suvi
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 705-716
Persistent link: https://www.econbiz.de/10010175133
Saved in:
2
Customer relationships and the heterogeneity of firm performance
Storbacka, Kaj
;
Nenonen, Suvi
- In:
The journal of business & industrial marketing
24
(
2009
)
5-6
,
pp. 360-372
Persistent link: https://www.econbiz.de/10008326544
Saved in:
3
The changing role of sales: viewing sales as a strategic, cross-functional process
Storbacka, Kaj
;
Ryals, Lynette
;
Davies, Iain A.
; …
- In:
European journal of marketing : EJM
43
(
2009
)
7-8
,
pp. 890-906
Persistent link: https://www.econbiz.de/10008326556
Saved in:
4
Business model design : conceptualizing networked value co-creation
Nenonen, Suvi
;
Storbacka, Kaj
- In:
International journal of quality and service sciences
2
(
2010
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10009890262
Saved in:
5
Designing business models for value co-creation
Storbacka, Kaj
;
Frow, Pennie
;
Nenonen, Suvi
;
Payne, Adrian
- In:
Review of marketing research
9
(
2012
),
pp. 51-78
Persistent link: https://www.econbiz.de/10010008938
Saved in:
6
Competitive Arena Mapping: Market Innovation Using Morphological Analysis in Business Markets
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Journal of business-to-business marketing
19
(
2012
)
3
,
pp. 183-216
Persistent link: https://www.econbiz.de/10010010518
Saved in:
7
Markets as configurations
Storbacka, Kaj
;
Nenonen, Suvi
- In:
European journal of marketing : EJM
45
(
2011
)
1
,
pp. 241-259
Persistent link: https://www.econbiz.de/10008813274
Saved in:
8
Scripting markets: From value propositions to market propositions
Storbacka, Kaj
;
Nenonen, Suvi
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 255-267
Persistent link: https://www.econbiz.de/10008846823
Saved in:
9
Role configurations in the service provision process : empirical insights into co-creation of value
Siltaloppi, Jaakko
;
Nenonen, Suvi
- In:
International journal of quality and service sciences
5
(
2013
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10010160048
Saved in:
10
Strategic account management programs: alignment of design elements and management practices
Storbacka, Kaj
- In:
The journal of business & industrial marketing
27
(
2012
)
4
,
pp. 259-275
Persistent link: https://www.econbiz.de/10009960167
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