Designing business models for value co-creation
Kaj Storbacka, Pennie Frow, Suvi Nenonen and Adrian Payne
| Year of publication: |
2012
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| Authors: | Storbacka, Kaj ; Frow, Pennie ; Nenonen, Suvi ; Payne, Adrian |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 21690376. - Vol. 9.2012, p. 51-78
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010008938