Value propositions as market-shaping devices : a qualitative comparative analysis
Suvi Nenonen, Kaj Storbacka, Alexey Sklyar, Pennie Frow, Adrian Payne
| Year of publication: |
2020
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|---|---|
| Authors: | Nenonen, Suvi ; Storbacka, Kaj ; Sklyar, Alexey ; Frow, Pennie ; Payne, Adrian |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 87.2020, p. 276-290
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| Subject: | fsQCA | Market-shaping | Value propositions | Marktmechanismus | Market mechanism | Theorie | Theory | Prinzipal-Agent-Theorie | Agency theory | Transaktionskosten | Transaction costs |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.10.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012285185