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New insights into the acceptance of mobile internet services : a mixed-method approach
Groeppel-Klein, Andrea; Koenigstorfer, Joerg - In: International journal of internet marketing and … 4 (2007) 1, pp. 72-92
Persistent link: https://www.econbiz.de/10009850579
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Examining the use of nutrition labelling with photoelicitation
Koenigstorfer, Joerg; Groeppel-Klein, Andrea - In: Qualitative market research : an international journal 13 (2010) 4, pp. 389-413
Persistent link: https://www.econbiz.de/10009853866
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Usage of mobile price comparison sites at the point of sale and its influence on consumers' shopping behaviour
Broeckelmann, Philipp; Groeppel-Klein, Andrea - In: The international review of retail, distribution and … 18 (2008) 2, pp. 149-166
Persistent link: https://www.econbiz.de/10007995114
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Implicit and explicit attitudes to sponsors and ambushers
Koenigstorfer, Joerg; Groeppel-Klein, Andrea - In: European Sport management quarterly : ESMQ 12 (2012) 5, pp. 477-499
Persistent link: https://www.econbiz.de/10010045205
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Turning bias and walking patterns: consumers' orientation in a discount store
Groeppel-Klein, Andrea; Bartmann, Benedikt - In: Marketing : journal of research and management 5 (2009) 1, pp. 43-56
Persistent link: https://www.econbiz.de/10009049331
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The motivations underlying the use of technological innovations : new insights from projective techniques
Koenigstorfer, Joerg; Groeppel-Klein, Andrea; Pla, Stefan - In: International journal of business environment : IJBE 2 (2008/09) 2, pp. 215-241
Persistent link: https://www.econbiz.de/10009878405
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"Der Kunde ist König" : subjektiv empfundene Kundendominanz als Erfolgsfaktor
Gröppel-Klein, Andrea; Germelmann, Claas Christian - In: Marketing Review St. Gallen : die neue … 27 (2010) 3, pp. 32-37
Persistent link: https://www.econbiz.de/10009854043
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Abhandlungen - Wenn doppelt (nicht) besser hält: Kann die Wirkung von positiven Medienberichten über eine Marke durch Werbung verstärkt werden?
Germelmann, Claas Christian; Gröppel-Klein, Andrea - In: Marketing : ZFP ; journal of research and management 29 (2007) 4, pp. 217-232
Persistent link: https://www.econbiz.de/10007885649
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Experiences of failure and anger when using the mobile and wired internet : the interference of acceptance- and resistance-driving factors
Königstorfer, Jörg; Gröppel-Klein, Andrea - In: Marketing : journal of research and management 3 (2007) 1, pp. 34-47
Persistent link: https://www.econbiz.de/10009069504
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Die Bedeutung von Mental Maps für die Orientierung am Point-of-Sale
Gröppel-Klein, Andrea; Bartmann, Benedikt; Germelmann, … - In: NeuroPsychoEconomics 1 (2006) 1, pp. 30-47
Persistent link: https://www.econbiz.de/10009951781