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The effect of entrepreneurial rhetoric on microlending investment: An examination of the warm-glow effect
Allison, Thomas H.; McKenny, Aaron F.; Short, Jeremy C. - In: Journal of business venturing 28 (2013) 6, pp. 690-707
Persistent link: https://www.econbiz.de/10010178006
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Graphic Presentation: An Empirical Examination of the Graphic Novel Approach to Communicate Business Concepts
Short, Jeremy C.; Randolph-Seng, Brandon; McKenny, Aaron F. - In: Business communication quarterly : a publication of the … 76 (2013) 3, pp. 273-303
Persistent link: https://www.econbiz.de/10010165817
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Strategy in motion: Using motion pictures to illustrate strategic management concepts
Zachary, Miles A.; McKenny, Aaron F.; Short, Jeremy C.; … - In: Business horizons 55 (2012) 1, pp. 5-11
Persistent link: https://www.econbiz.de/10009816578
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Franchise branding: an organizational identity perspective
Zachary, Miles A.; McKenny, Aaron F.; Short, Jeremy C.; … - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 629-646
Persistent link: https://www.econbiz.de/10009255244