The effect of entrepreneurial rhetoric on microlending investment: An examination of the warm-glow effect
| Year of publication: |
2013
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|---|---|
| Authors: | Allison, Thomas H. ; McKenny, Aaron F. ; Short, Jeremy C. |
| Published in: |
Journal of business venturing. - New York, NY : Elsevier Science Publ, ISSN 0883-9026, ZDB-ID 633944x. - Vol. 28.2013, 6, p. 690-707
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