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Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone; Ranfagni, Silvia - In: Journal of fashion marketing and management 11 (2007) 3, pp. 398-412
Persistent link: https://www.econbiz.de/10009868436
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Integrating country-of-origin image and brand image in corporate rebranding: the case of China
Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521
Persistent link: https://www.econbiz.de/10010162095
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Defining market approaches in cultural organizations : an analysis of Italian theatres
Guercini, Simone; Ranfagni, Silvia - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10010009348